The Blair Witch Project – Masters of the Internet Age

Another Blair Witch movie! Who would have thought? Cash-in! we cry. Not another ‘fake presented as real’ malarkey! we holler. Nothing original these days, we sniff. While that may be true, let’s think about the original for a second.

The Blair Witch Project was a game-changer. Not necessarily in its format – ‘found footage’ narratives have been floating around since the 70s, with Cannibal Holocaust and all the other video nasties. However, what set the film apart from its predecessors was how it created a mythical hype at a time when easy access to information was starting to boom.

When I saw the original film, I was only fourteen years old. Back then, the internet was still finding its feet. All I knew about the movie was contained in a little promotional booklet full of clippings that detailed the film’s legend. ‘Googling’ wasn’t a thing, and nor was jumping over to IMDB to get all your answers. Come to think of it, at that time we didn’t even have an internet connection at home. Dial up, anyone?


Fingers crossed every time.

The ambiguity was a huge part of the appeal. I was also impressionable enough to think/hope there was some truth to it. While a little bit of common sense told me that in all likelihood the actors were not dead, there was still a twinge of doubt. Did these events happen on some level, but were exaggerated for the movie? Was the Blair Witch folklore itself actually known in its locality?

Of course, it wasn’t. The success of The Blair Witch Project was mainly due to its ambiguous marketing – the tie-in website was not presented as a movie website at all, but rather a collection of anecdotes, evidence, and spooky stills from the silent woods. Big deal, we might say. That’s nothing new. Yes – but remember, back in 1999, the internet was still experimenting. It was new.

Given how big a role the internet plays in our lives today, it’s strange to know that it hasn’t always been there.  There was a time when if we wanted to learn more, we had to buy magazines, listen to radio and watch TV interviews. We really had to work for our information. Now we have RottenTomatoes, Wikipedia, IMDB, blog posts, podcasts, and fansites everywhere. With everything available in a few clicks, the excitement just isn’t the same.

Creating myth as reality for promotional purposes is ubiquitous today. One recent example? The Jurassic World website. Look at the detail. Look at how much effort has gone into creating the illusion that yes, we can go to a dinosaur theme park. Look at the park cams, and the map detailing the restaurants. We can even view the restaurant menus.  We can check how crowded the rides are, or read up on the company’s investors. Hell, we can even apply for a job with them.

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We all want to go.

Presenting illusion as fact is now a given in movie marketing. But let’s not forget its pioneers.




Lake Swimming in Berlin

My love affair with Germany began when I was about twelve. As is often the case with most young people, I hated everything about school. The only class I liked was Art, because we were allowed to plug our music in and create youthfully pretentious masterpieces while being serenaded by The Offspring.

In accordance with all English secondary schools, we also had to be put through French. I hated French from the very first minute. I hated struggling through the pronunciation, the useless, silent sounds, and the awful textbooks. However, in our second year, we were required to take another language. In contrast to French, German was a dream. There was logic in the grammar. It was easier to remember. The pronunciation was titter-inducing, and in comparison to French, relatively fun.

That is not to say I was any good, or that I even enjoyed it. German, like any other subject, was mostly a necessary evil. However, there were moments. While learning about the seasons, I remember the teacher (I disliked her immensely, but I can’t remember why) wrote a bonus sentence on the board for us to translate – “Im Winter trage Ich meine neue Jacke.” I was the only one in the class who knew what it meant. I was a genius! Granted, the school would be shut down years later for underperformance and below-average grades, but in that moment, I felt like I was on the right track.

I was fifteen when I had my next German moment of enlightenment. By then I had joined the masses of British kids seeking individuality – basically, hanging out with the goths and grungers. This was 2001, and emos as we know them today hadn’t been invented yet. We just wore embarrassing black shit and drank cheap cider in parks. Like thousands of other young individuals across the country, we also read Kerrang! Magazine. We would spend hours gawping at pictures of black-clad musicians, deciding whose looks to copy so that we could express our individuality more effectively. I can only recall a few of these bands’ names now, but I do know I had to force myself to listen to most of their horrible songs.


Being authentic was hard.

Kerrang! also occasionally included free DVDs and music CD samples so that we cretins could decide what to be obsessed with next. On one of these DVDs was a music video by Rammstein, the likes of which I had never seen or heard before. The video was a dark reenactment of Snow White, and six big men were the dwarves. The music was metal, yes, but it had a rhythmic, almost machine-like precision in its execution, occasionally dipping into electronics and wistful opera. And the lyrics were unashamedly all in German.

My fascination quickly became an obsession. The band conjured up images of unabashed masculinity, in deep contrast to my friends’ interest in the effeminate likes of Placebo and Queen. The lead singer, Till Lindemann, was brutishly male, large, muscled, and burly, with a snarling roll to his R’s that only his native tongue could allow. He swung from soft crooning to a deep baritone. He quickly replaced all my other favourite famous people. I saw the group live (twice in fact), and felt the heat on my face from the stupendous onstage pyrotechnics. I used fansites to piece together some background information on the band’s GDR history (Wikipedia was still in its early days then). German classes took on a new meaning. I even found I could sing along to some of the lyrics, even if I didn’t know exactly what Till was saying.

A-Levels came around, and by this time I had decided I wanted to be the next Tarantino, Scorsese, or similar. When tasked with writing an excerpt of a screenplay, I immediately knew what I wanted to write. I wrote an extract about a disillusioned young man trapped in the 1980S GDR, shortly before the Wall’s demise. His imminent downfall into alcoholism is cut short by an encounter with an opposition leader, and soon he’s out protesting, rallying, and helping his new mentor dig a tunnel under the wall. It wasn’t great, by all means, but I loved reading up on the GDR. Also, I got my A, which was the important thing. I hadn’t seen Goodbye Lenin! yet, but when I finally did, it fast became my Number One.

Skip forward to the final year of university, where I specialised (majored? Do we ‘major’ in the UK?) in German Cinema. I learned about Heimat, Tom Tykwer’s themes of destiny and chance, and a great deal of Ostalgie. This time, I liked my German teacher. She was awesome. She had a lovely accent, and she loved film. She asked if she could get my work published. I don’t think she did in the end, but it was nice to be asked.

I lived in Japan for six years after graduating, and while I went through the usual ‘fitting in’ tedium of Japanese language classes and dutifully scratching out kanji, the joy just wasn’t there. While sitting in coffeeshops with my Genki textbook, I soon came to realise that learning a language out of necessity just wasn’t for me. I kept it up for the sake of appearances, but I also bought a German language course. I found myself straying to the Deutsch books more often than not.

Upon returning to the UK, I hit the German quite hard. Every day for several months, I sat and learned German as I never could with Japanese. Without pressure, there is a joy in learning. That’s just my way. As soon as something becomes an obligation, the desire dies.

All this, and I had never set foot in Germany. Until last Thursday.

Finding myself with a couple of weeks to spare before starting my new job, I decided it was time to visit the Fatherland. Upon checking into my hotel in Berlin, I wondered why I hadn’t done this sooner.

Along with Checkpoint Charlie, Stasi HQ, and the DDR Museum, the first thing I wanted to do was swim in a lake. This, as I understood, was a regular summer pastime for Germany’s cityfolk. Unlike us poor Londoners, Berlin residents can hop on a train and arrive at the beautiful lake areas of Wannsee in under an hour. Having spent my summer pitifully looking for a new job while everyone else swanned off to Greece, Spain, and other sunny climes, I was determined to have some sort of watery summer experience.

Schlachtensee wasn’t so crowded, as it was a Friday. As the late summer sun scorched down, I walked through the cool forest alongside the shimmering blue. I was able to find a good spot on the water’s edge, and after much deliberation, waded in. The silt rose up, and I disturbed a couple of little fish investigating my ankle. It was cold – very cold. As I went further out, the sun dyed the clear water a fascinating, effervescent green, like a Perrier bottle. Not a soul was in sight, but I could hear some German shrieks of delight from across the lake. As I lolled on my back, staring up at the cloudless sky, I heard someone shout. Three young men had gathered at the bank. They asked me if the water was cold. “Ja,” I shouted.

As I towelled myself, I marvelled at how clean I felt. Better than any seawater.

One of the young men sidled up and stared pensively at the water. “Ich habe Angst,” he said quietly.

“Nein, nein, es ist schön,” I reassured him. Because it was.